What we Did

Repositioning His Expertise

Instead of presenting Makesh as another experienced product professional, we positioned him as a trusted advisor for founders navigating product growth, innovation, and business decisions.

Every element of his brand was aligned around authority rather than experience.

Crafting a Founder First Narrative

We developed messaging that spoke directly to entrepreneurs building products.

Rather than talking about product development, we focused on outcomes, decision making, leadership, and strategic thinking.

This allowed founders to immediately recognise the value he could bring.

Building an Executive Brand

His LinkedIn profile was redesigned to communicate credibility within seconds.

From the headline to the About section, every touchpoint answered one question:

"Why should someone trust Makesh with important business decisions?"

Developing an Authority Led Content Strategy

Every post became an opportunity to demonstrate expertise.

Instead of sharing generic advice, the content challenged conventional thinking, showcased experience, and positioned Makesh as someone whose insights were worth paying attention to.

Creating Long Term Visibility

Alongside content, we implemented a relationship focused engagement strategy that expanded his reach among founders, startup operators, investors, and product leaders.